BHS Homestore

A new brand design trialed initially in a few key locations and then rolled out across the brand nationwide.

  • All interior and fixturisation were tailored to the BHS brand requirements.
  • Designed to inject style into a functional part of the retail market.

“I commissioned Hodgkinson Design to create the new BHS Homestore corporate identity and also a range of departmental graphics and colours. In my view, the brief was met expertly and in a particularly short period of time. Customer research has shown that the customers are very receptive to the new format, calling it spacious, airy, colourful and modern, whilst making the product very approachable.”

Shena Macdonald, Design Director BHS